Have you ever heard of the word Demick? Well, we wouldn’t be surprised if you haven’t, as it’s a word that’s generally only used in the furniture manufacturing industry and relates to the quality of leather covering on sofas, settees and chairs. Demick furniture is inferior and is manufactured to much lower standards, using scraps of leather that quality manufacturers of Chesterfield sofas would normally throw away. No wonder our competitors would rather it be kept a secret. What’s even more worrying is the fact that these manufacturers are under no legal duty to inform buyers that the product is a demick, and therefore inferior.
The Chesterfield Sofa Company doesn’t ‘do’ demicks. We only ever use full hides for our leather Chesterfield sofas, settees and chairs. We’re as proud of this fact as we are our final product. We never have, and never will manufacture any of our Chesterfield sofas using scraps of leather. As far as we’re concerned if you want to produce the highest quality product, you have to use the best possible materials. We discard the scraps of leftover leather because we know they are inferior and unreliable. Using full hides guarantees quality and uniformity: customers know that when a Chesterfield sofa is created using a full hide, the colour, lustre, finish and texture will always be guaranteed, and more importantly, it will last because it has both strength and integrity.
Chesterfield sofas created using scraps of leather will never have the same kind of resilience to wear and tear as those manufactured using full hides. The more seams there are, the more likely they’ll prove to be problematic. There will inevitably be issues at some stage with problems like seam splitting, tearing, uneven wear, fading, colour changes and even potentially sagging.
When you buy your Chesterfield sofa or settee from the Chesterfield Sofa Company, you know you can buy with confidence. We’ve built our reputation on using only the finest quality hides, and we’re determined to maintain that reputation. Our Chesterfield sofas are handcrafted and built to last, not just for a year or two, but for a lifetime. That’s our guarantee and we’re proud of it.