The changes in consumer attitudes have been so subtle that most of us will have missed them, but the same can’t be said for advertisers. These guys have got their fingers on the pulse. They noticed sure enough, and changed the way they now market products. They no longer simply market products: they concentrate on aspirational marketing and try to sell a lifestyle. If you’re still not convinced, then take the example of the chesterfield sofa. This iconic British classic more is now in demand than ever. Why? Because it’s a quality product with a great history, and we Brits do love our history. Why else would programmes like Downton Abbey and Upstairs Downstairs be so popular? What makes a chesterfield sofa an advertiser’s dream product is its versatility. It’s effectively the chameleon of the furniture world, and is capable of looking stylish and sharp in every setting. You could quite easily place a leather chesterfield sofa in a traditional living room or site one in a more contemporary setting and it would look equally at home. It’s such a design classic that it will look stylish no matter where it is positioned. The popularity of the chesterfield sofa, however, isn’t simply because it’s versatile. Chesterfield sofas are more popular than ever because modern tastes have changed in many different ways. We’re no longer obsessed with modernism like we were in the 50s, 60s and 70s. Today’s taste is for Retro and Vintage. We now look backwards for decorative inspiration, and focus on the great products that have stood the test of time, and frankly, no other piece of furniture has stood that test quite as well, as the chesterfield sofa. And the reason for this is surprisingly simple: at the end of the day style is temporary, but class is permanent.]]>